BRANDING CASES

Junior Achievement

A new brand and messaging guide, collateral materials, and presentation graphics were created for Junior Achievement (JA) of Greater Washington after an extensive discovery process that included numerous conversations with JA of Greater Washington employees, Board Members, partners, volunteers, parents, students, and friends of JA.

The guide and associated components helped all stakeholders contribute to efforts in building awareness, understanding, and preference for the JA of Greater Washington brand.

The goal was to empower JA of Greater Washington with one unified voice, to highlight what makes its organization so unique, and to compel all who hear the message to be moved to contribute time, energy, and financial support to their mission.