CampusWorks

CampusWorks, an IT consultancy for colleges and universities needed a rebrand with a compelling message in order to distinguish themselves apart from their competitors.

We chose to approach their audiences with with a human and comforting brand tone and visual style that speaks to the heart of the prospect’s biggest problem — that consultants tend not to listen very well and don’t serve the needs of the client.

The brand and messaging for CampusWorks was informed by in-depth interviews with college and university presidents, administrators, and CampusWorks stakeholders and are tailored to get to the heart of emotional drivers that keep these audiences up at night. CampusWorks’ brand promise offers “Better Ways” for higher education administrators and “Happier Days” for university presidents.