BRANDING CASES
AVO-III for Men’s Health
Akina Pharmacy, a nationally accredited specialty compounding pharmacy that enriches lives by providing healthcare practitioners and patients with expertly compounded sterile and non-sterile medications.
We were tasked to help Akina Pharmacy name and launch a new men’s health product that competes with established industry giants. Our client wanted a compelling message to help differentiate AVO-III from big pharma’s well-known medications. Key to this was building trust and credibility to reach the hearts—and educate the minds—doctors and their patients that better options for erectile dysfunction (ED) are available.
We developed a suite of materials illustrating the the main product feature of this unique and powerful medication—the three physiological causes of ED remedied by “Three medicines in one fast-acting tablet.”