BRANDING CASES

Ackerman Group

An established business valuation consultancy wanted to grow visibility and credibility in the growing market of veterinary practice sales. With quality relationships and deep market expertise, the Ackerman Group was well-positioned to be a leader in this niche space.

Through research and competitive intelligence, we crafted a unique message informed by our discovery. The story tapped into the emotional drivers—knowledge, guidance and confidence—the audience desired from a strategic partner when entering into the most important transaction of their lives— selling their life’s work.

While building all aspects of the brand from messaging to identity to website, we kept the client confident by using a methodical process guiding them all the way to a successful outcome.