BRANDING CASES

CHEQ’D In-home Covid Test Kit

In the early days of the 2020 pandemic, a Florida-based diagnostics lab engaged Apertures to create a brand for their one-of-a-kind, proven, and highly accurate COVID-19 home test kit.

To take advantage of the lack of home test kits available, CHEQ’D needed to move quickly to capture market demand and establish credibility.

We knew that establishing trust in the brand was critical to its success. After thorough research and discovery with the CHEQ’D science team, they entered the market with a compelling differentiator—The Only Test That’s Triple Checked—a unique product feature that no competitor could claim.